Press & Media
"I realized early on that nothing comes for free." Sara Serray bet everything on taking over the world with her sugar-free candy. She quit her job, sold her apartment, and moved back in with her mom. The success story of Wellibites has been marked by setbacks and skepticism. Now she faces her biggest challenge yet: being a boss.
Bravest boss of the year,
Chef 2024
Participating as an inspiror in the book "Mitt bästa jag" which aims to strengthen women's self-esteem through self-reflection and personal development.
Inspirer in the book Mitt bästa jag, by Minerva UF 2024
Bravest boss of the year,
Chef 2024
"I realized early on that nothing comes for free." Sara Serray bet everything on taking over the world with her sugar-free candy. She quit her job, sold her apartment, and moved back in with her mom. The success story of Wellibites has been marked by setbacks and skepticism. Now she faces her biggest challenge yet: being a boss.
Inspirer in the book Mitt bästa jag, by Minerva UF 2024
Participating as an inspiror in the book "Mitt bästa jag" which aims to strengthen women's self-esteem through self-reflection and personal development.
Ownershift, Breakit, 2024
Participates in Ownershift's jury to praise those who favor women's ownership. The think tank Ownershift usually receives attention every year for its various reports on how much, or how little, women own in society and business. With the goal of giving women increased ownership, for example of companies, land and patents.
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Breakit, 2023
Sara Serray sacrificed everything for the dream: "I felt like the loneliest person in the world".
Apoteket AB, 2023
"I have no children of my own, but when people ask, I have eight children - my products"
You have probably seen her in the TV show Draknästet where the dragons just loved her idea of good candy that is also good for the body. But who is Sara Serray and how did her Wellibites babies come about?
SEB, 2021
"In her role as a pharmacist and nutritionist, Sara Serray often came into contact with public health problems such as type 2 diabetes and obesity. She realized that she wanted to be involved in changing the problem, but in a way that no one else does. Then and there the idea of Wellibites, the company that makes healthy sweets, was born.”
Charity foundation for Queen Silvia's Children's Hospital, 2021
Wellibites has produced a unique candy bag where five kroner per sold bag goes to our business. The sugar-free candy, with the taste of pear and melon, as well as the design of the bag, were developed with the help of children aged 4-8 years. A bag designed by children - for children.
SEB, 2020
A campaign from the bank SEB for Financial Equality aimed at encouraging more women to invest in and start businesses!
From thinking to doing, SEB 2020
I was part of this initiative from the Swedish bank SEB as a tribute to Swedish entrepreneurship. It starts with a thought. An idea that comes to life, grows stronger and takes shape. Driven by curiosity and determination before it finally becomes a reality. Over the years, we have seen Swedish entrepreneurs turn ideas into businesses and make a difference.
From thinking to doing, SEB 2020
I was part of this initiative from the Swedish bank SEB as a tribute to Swedish entrepreneurship. It starts with a thought. An idea that comes to life, grows stronger and takes shape. Driven by curiosity and determination before it finally becomes a reality. Over the years, we have seen Swedish entrepreneurs turn ideas into businesses and make a difference.
Årets nybyggare, H. M King of Swedens Prize 2019
"As a pharmacist and nutritionist, Sara Serray wanted to do a difference and contribute to a healthier world. She produced a candy that is good for health, and in 2019 received HM King XVI Gustaf's award for Young Pioneer of the Year. Today, her company Wellibites is a real success story"
Food supply, 2019
“Her sweets have gone from the stove to the national launch.
Saray Serray, trained pharmacist and nutrition and wellness expert from Mölndal saw a gap in the candy market - and went straight to work. On Monday, May 13, her sweets will be listed in over 850 stores throughout the country."
Podcast & Radio
Företagspodden (2023)
Driva eget (2022)
Farmaceutpodden (2019)
Radio P4 Vetandets värld (2019)
SARASERRAY