My journey with Wellibites

"From kitchen to market leader in record time!"

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I wanted to create change. Why do sweets contain up to 80% sugar when there are better alternatives? Why take shortcuts when you can make smarter, healthier choices that taste great? To give the world a better treat, I founded Wellibites.

I cooked the first candies at home in my kitchen and when they finally got the thumbs up from my candy-loving niece Leona, I knew I was on the right track.

Sara & niece Leona packing the first candy-kits to the pre-launch

I want to contribute to a healthier world with less type 2 diabetes and obesity. With Wellibites, a step is taken on the way there with a candy that both tastes and does good. In addition, everyone can enjoy it without being hindered by allergies or ethical reasons.

Wellibites has been a success story from the start and in a record time I got central listings in all of Sweden's chains: all grocery stores, service stores, pharmacies, health foods, online, wholesalers, etc. and quickly became the market leader in my category.

I am present in +10 countries today and continue to grow both nationally and internationally.

Join me on my magical journey!